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The Story

This is a story about you, about me, about us.

I am Ada Galeș, actress. You can find me at the National Theatre in Bucharest, in the movies, in many other national theatres, independent projects. Acting is my core identity. I love this job.

Because I understood that for me happiness means giving myself back to the world, I also work as a personal development counsellor.

Moreover, from the urge of doing things for and together with people I believe in, I stared We are Phoenix.

My mission is to build a transformational safe space for the people I work with and for the ones that step into our universe by being our clients.

Phoenix was created during the COVID-19 pandemic when despite feeling everything was dying, we also felt the urge to be reborn.

PHOENIX [fee-niks] represents our ever changing self

Phoenix is a story about you and me. You are the shero and the hero of our products.
What we mean by YOU and ME is that we make products we want to use, and actually use them in our everyday life.

We create products for our BODY and our personal SPACE (because HOME is everywhere we are and feel good.)

Our purpose is to facilitate and accompany you silently during your transformation.

As humans, we have the ability to surrender and to let go of our past self in order for us to be reborn.

Every shero/hero is an ordinary human being that goes through a transformational experience of finding ones true self. That journey becomes a story about humanity.

To be connected with you, everything we do, is handmade.

We are advocates of traceability and work with suppliers that source responsibly their ingredients.

We believe that home and body products that make us all feel good should not harm anybody.
We are PARABEN-FREE, VEGAN, CRUELTY FREE, NO GMO, NO ANIMAL BYPRODUCTS. (We wrote with caps lock because we are HAPPY we did it, it was pretty hard, but we made it. We are definitely not screaming at you).

Benefits of being a PHOENIX

because it is sustainable. because you buy from people you can get to know and talk to. because you buy local. because you support small businesses.
because support women owned businesses.
because we test our products on ourselves. we put them on our skin. we cry when we fail and we do it again better and better until we are satisfied and we sell them to you.
because we use the best ingredients we can find.
because we make only limited edition. only small batches. only handmade.
because we support Romanian artists.
because we make you a promise. if you helps us grow, you become part of our dream: to become a social and conscious, inclusive business that supports women.

Our ingredients are nature based and nature’s best.

We use only 100% natural wax: ethically sourced soy for our crystal collection and the most sustainable wax we found canola+coconut for our art collection. When we say natural we say that you can play with the cold wax, put it on your skin, stain your clothes and furniture with it. It will come out with soap and hot water. On the wood table leave it, it nourishes it.
Natural wax has memory. It remembers how you burn it so it can tunnel if you don’t wait for it to reach a full melt pool each time you use it.
Also natural wax is perfectly imperfect, we love that about it. We see it was once a plant. Our candles might have holes or might frost (discolour due to the fact they are natural).

Based on the fact that emotions have scents, we select our fragrances carefully for them to serve your purpose and for you to experience the most pleasant feelings.

Our aromas are both natural and nature based. We choose the ingredients wisely.
All our fragrances are paraben-free, GMO free, cruelty free and, of course, vegan.

Our candles have cotton wicks. Why? They are the most eco-friendly and sustainable.

We designed our packaging having in mind that this is a story about us. And us means our planet. We will tell you this over and over again so that, may be, who knows, one day, we shall all love it, as EARTH deserves.

All our packaging is recyclable, we try to make it all reusable too (almost there).

Last but not least, meet our teammate, The Shredder.
Because Phoenix was born in a family of actors, all the movie scripts and playwrights that we do not use anymore, we shred and put them in boxes so that they take care of our products on their way to your home. Do not be surprised if you see Shakespeare near you candles, or why not, some movie lines that come with our bombs and soaps.

About that, our bath bombs are wrapped in shrink foil, but the foil we use is POF not PVC. That means it is made from recycled plastic and it is eco-friendly. The glitter we use is also biodegradable. As we all are. 😉

The only plastic we use comes from our glue gun. We glue the candle wicks down to the recipients. We haven’t found any other safe way to stick the wick. But we have faith we will find, or if not, we shall invent one.

We believe the the only story worth telling is a story that keeps our planet safe.


Only birth can overcome death, so in order to live, we have to let ourselves be reborn over and over again. This is our rebirth as phoenixes.

This business is women owned. And men friendly. And all other identities. And races. We believe in equity, respect, freedom and love. We are all humans.
EQUAL human beings.
Here at Phoenix we all have day jobs. We love our jobs.
But this is our passion and we believe that we are not defined by a title or a job we have, but also by what we leave behind. We know that one day, with your help, this will become an organisation, a live organism, of women supporting women and creating sustainable workplaces for many human beings.

The Fire – Ada, actress at the National Theatre in Bucharest and personal development counsellor, she makes all the candles and usually pushes people to do things and talks all day with everybody on the phone. Mostly fights with Andreea for no reason.

The Ash – Aureliana, COO in another company, keeps us all together, keeps Ada sane, does the math Ada and Ali can’t do and sometimes (more and more often) does candles with Ada. You can see her handwriting on the letters you receive from us with our products. Also she ships everything.

The Feathers – Ali, the alchemist. Ali is a professional beautician, and at Phoenix she is doing all the soaps and bombs, and salts, and bubbles, and we should help her more because she works her ass off. She makes your water colour and the bombs fizz and float and swirl. The rest of us don’t actually know how she did those bombs. We never bought anything like them. But don’t believe us. Try them!

The Beak – Alexandru the Great, brilliant actor in a lot of movie and in most theatres, poet at Phoenix, cook for the winged family, the one who keeps us all … fed. Terrible at math, but brilliant with words.

The Crown – Antoneta, writer, coach, art-therapist, mother of Ada and of dragons. To busy to get too involved, but always there to support Phoenix.

And together with you – WEAREPHOENIX.